Category Archives: Advertising & Marketing
This is the era of social media. Everyday, new members join different platforms with all types of reason. Right now you can do just anything on the online platforms. They allow the people to share information and ideas directly to communities. The web-based technology is very interactive. People get to share, co-create, give opinions and modify before sharing the result of the idea. You can get or share any type of information such as travel spot, new stuff, personal ordeals and thought, business ideas, sale items, digital marketing, campaigns and fund raising. Social media trends give analysis information of social and economic survey done on different topics affecting the community’s life.
What are the current social media trends in Australia?
Every year different trends and ideas come up with new information to the interested candidates. With the continuous growth in technology, new people of all ages join social media for different purposes. The latest social media trends in Australia show that many people have made platforms for their work and products online. Social media trends in Australia 2016 were a surprise for many. Most of the trends witnessed hadn’t been predicted. But does that mean we should brace ourselves for more in 2017? Yes! Here are some social media trends you want to know about in 2017.
Video Popularity will continue rising.
Research shows that with rising technology, people are hungrier for information. Time is however limited and that’s why they prefer fast information. They will prefer watching a video for three minutes to reading a document for ten minutes. This social media trend has led brands to create video content to reach out to potential and existing customers. This trend is set to rise even more in 2017 with most social media platforms offering live broadcasting features.
Go Live Video.
Social media has found a new and interesting way of reaching an audience, and definitely a major part of social trends in Australia 2016. Live videos’ popularity is based on the fact that people love watching videos. This is one social media trend brands should embrace because it gives them a platform to interact with customers in real-time. You can follow up your customers and also discover new ones using the Go live feed. Facebook and Instagram have implemented the live videos making it very easy for businesses to grow their range of audience. The most current social trends in Australia show that with a rise in Facebook usage, live videos will continue to become more popular in 2017.
This trend is also known as vanishing content. Snapchat initially released this baffling pattern whereby content posted is timed and after 24 hours it’s terminated. This trend has been taken up by Instagram Story whereby the feed also vanishes after 24hrs. 2017 will see brands adopt this strategy to do content marketing.
Increased importance of social media influencers.
Digital marketing is growing rapidly. Social media influencers are a crucial component of digital marketing whereby brands are paying them to share messages on Social Media on their behalf. This trend is expected to grow with YouTube and Facebook being a key platform where social media influencers can reach their audience.
There will be more social media trends and developments to expect in 2017. Companies and brands that will embrace these new trends will put themselves at a greater advantage compared to their competitors who will resist the changes. Those who can keep up with social media changes are bound to benefit with increased brand awareness and bigger sales.
A very interesting post shared on techstory.in tells how logos can be best designed by geometry, and how world-famous brands have also got their logos designed using common geometric shapes. The post dated 24 Jun’16 by Bhavya M tells about the success stories of geometry-based shapes, and how they can influence the image of the brand. This is something which current-day graphic and logo designers should also keep in mind while designing logos for labels. And, if you are a logo design Melbourne company, then you can definitely get in-depth details of why the logos need a geometric shape to be more defined.
The most interesting observations
The three basic shapes, which are the circle, the triangle and the rectangle are quite dominant in the making of logos. Some of the most famous labels and brands are already using these shapes in their logos. Microsoft and National Geographic are using the square and rectangular shape, and the square is also a form of a rectangle. Google Chrome and Vodafone are famous labels using the round shape in their logo. Then again, the brands Adidas and Google Drive have triangular logos. These are just a few examples showing how much the common shapes are a part of the popular brand logos. Being a logo designer in a logo design Melbourne company, you would also like to get inspired from these hit trends.
However, use of geometric shapes is not just confined to logo designing, and is equally inspiring in graphics designs. Though any web designer Melbourne has today would emphasize on the use of color dots, dabs, abstract art and patterns, yet these variations too get prominently highlighted when used within or by the periphery of a fixed geometric shape boundary. The use of shapes is, therefore, quite prominent in posters, banners, flyers, brochures, book covers and magazine covers, etc., and also in website designing.
Website designing and use of geometric shapes
The few common geometric shape patterns visible in website designs and used by almost all good companies which offer services of Clark Marketing & Design wide are:
- The banner on any website is mostly rectangular.
- The sliders on websites are rectangular.
- The promotions or ads by the corners of websites as curled up pages are triangles.
- The grid-based layout on any website is based on squares or rectangles.
- Circles are prominently used on web designs as spotlight style, content highlighting or picture posting.
These website designing trends are in, and the services dealing in website design, logo design and affordable SEO Melbourne wide are all following the same.
One of the best practices in graphics and logo design Melbourne firms follow is to use viewer reviews and feedback. The more feedback you collect, the more you will get a clearer idea as to how your designs are being liked or criticized. If you want to act on the criticism, and develop and make changes further, then you may get perfection in style, and this will lead you to become a better logo and graphic designer.
It was in the news recently that an Australian version of the famous DIY website, Kin Community, will be launched by Allure media this week, which has been thought to potentially increase the video views each month. The original US based kin website is completely aimed at women who require ideas on décor, food and lifestyle. The community already has a whooping 68 million followers on twitter, 56 million followers on instagram and 14 million pinterest followers. The Australian Launch is supposedly a huge opportunity for the local content creators for auditioning. Given the booming services of content marketing Brisbane professionals offer, it has been known that there is going to be an aggressive effort in attracting content creators in Australia.
Change in Marketing Tradition
The marketing tradition is slowly shifting. People surf the Internet more and hence it is essential to have attractive websites in order to attract clients for any business. For example, firms such as the digital8 Web Design Brisbane has today, are improving with every passing day as the marketing of a site is slowly becoming more and more dependent on the web designs and the web designers. The more attractive the website is, the more people will visit the same.
All About Content Marketing
Another important aspect that should be essentially discussed is that unlike before, people are no more interested in plain advertisements when it comes to making a purchase decision. People nowadays require valuable and detailed information. That does not mean that people are not interested in entertainment anymore, it just means that people are becoming more cautious about internet transactions, and hence, before making one, they require detailed information that would convince them that the particular website isn’t a fraud and is selling genuine products or services. Hence the concept of content marketing Brisbane wide is on a boom. It essentially is the content that spreads through the social networks and finally, it is the unique content that Google wants to rank high in the search results for people to be able find the business one is trying to promote.
Effective Content Marketing
Now, a discussion about content marketing has been made but what about effective content marketing? It needs to be understood that the major key to attract and then retain clients is through compelling content and multi-channel story telling. However, the sad part is that most marketers have no strategy for producing effective content and only 55 percent of the whole marketer population knows and understands the effectiveness of content marketing.
Strategy for Effective Content Marketing
Here is a short strategy for effective content marketing Brisbane professionals undertake:
- Understanding content marketing
- Building the fundamentals of the content marketing plan
- Understanding the core audience
- Production of content in which the brand story is told
- Determining and then distributing the content on channels
- Finally, measuring the effectiveness of the program.
Hence, providing effective content is a must. Personalizing the content according to the interests of the visitors while communicating with potential customers is essential. It is essential to spread this knowledge to the upcoming marketers.
This year, rugby went to Rio Olympics and is no more considered the game of poor and drunk cousin of XV man game. The rugby sevens is one of the premier events of the rugby game in the sports calendar of every game enthusiast in 2017. This is because here they will get to experience first-hand some of their favorite teams across the world competing. The same goes for tennis, football and other sports. If you are a sports enthusiast, you probably know how exhausting travelling to catch your favorite sports event can be. It’s even much worse when you are doing all the planning and arranging by yourself.
Whichever sports you are planning to travel to see, nothing beats the convenience that comes with a travel package. This is because with a travel package, all the preparations are done on your behalf and all you have to do is avail yourself on the said date and prepare for a fun time. Below are some tips on how to get the most out of your sports package.
First things first, identify the appropriate package for your travel. Whether you are buying rugby sevens or Australian open tennis 2017 packages, ensuring the package you pick avails all you need is of utmost importance. This is because many times packages will have components that differ depending on the agent and other logistics. Also you can get custom packages that are tailor made specifically to meet your needs. This is especially advised for groups so that the specific requirements of each person can be met.
An advanced booking is the secret to bagging the best sports packages available. For instance, the rugby sevens is a world popular game and packages sell like hot cakes. Therefore, the only way to navigate through is booking in advance. Hotels and flights to the destinations can get quite tricky to get hold of when the days near or get more expensive because the organizers understand people are desperate. The good news is that most sports travel companies avail packages early enough to their clients so it’s up to you to make hay while the sun shines. Besides when you book early, you have enough time to prepare and get your 2017 Australian open tickets on time.
When planning for any sort of travel, travel insurance is advisable as you always need a plan that can cushion you in case something goes wrong. This is especially when it comes to non refundable services for risks such as losing your documents, your flight getting cancelled or even health issues may lurk. You will need a policy that will shield you from experiencing the consequences if such emergency situations arise. The right Australian open packages policy will ensure your Australia open experience is as smooth as you pictured as you will have no worries.
Preparations at the end are the ultimate secret to a great time at a sports event with a travel package. Prior booking, insurance and advanced bookings too are also the other secrets to ensuring you have an unforgettable experience at your favorite sports event.
Search engine optimization refers to the process through which you can improve your online position in the organic search results. Generally, the higher your MN site appears, the more traffic and leads that you will get and that means you are able to grow your business. If you are running a business, your goals should always be to get to page 1 as well as position 1. The feasibility of that depends on several factors such as the market you are operating in, the age of your domain name and website or whether you have hired a professional SEO Minneapolis MN company that can apply the right strategies in order to take you to the top.
Companies offering niche products and services in Minneapolis are generally able to rank to the top fairly easily if they apply the right SEO Minneapolis MN strategy because they are competing in a smaller market. In order to have a better shot climbing to the top and maintaining the top position, you will need to deploy the following strategies in your online marketing:
Have Keyword Rich Content
It is important to have a good content strategy that will help you attain the top rankings. Start by determining the search habits of your audiences in order to craft a good content strategy. Look at the keywords that your audiences are using to search for your content. Compile the list of keywords, and then incorporate them in your content marketing. One useful tool for identifying the right keywords to use is the Google Adwords Keyword Planner. This will help you in choosing the most relevant keywords for your target market that can be incorporated in the website copies. The keywords should appear not just in the web content but also in the metadata of the page and content. A professional SEO Minneapolis Minnesota expert can do this for you and help you in optimizing your web presence.
Link building is also an important part of any professional SEO service. Search engines have something called Page Rank. It is scored out of 10 depending on the number of inbound and outbound links to and from your website. It is a way for search engines to verify the trust factor of your website. If your site is linked to other sites which have higher Page Rank, it is going to improve your site authority and ranking.
Professional SEO Minneapolis MN has can take steps that will help you boost your Page Rank score and increase the authority of your website. For better Page Rank, the website should be linked to social media content especially to portals such as Google+ as well as to various open directories like DMOZ. You can also link to the websites of various professional bodies which are closely linked to your market niche. There are various steps that can be taken by SEO professionals in Minneapolis in order to boost your link profile such as internal linking, modifying the menu structure or even inserting quick link footers.
Keeping Your Content Fresh
The rate at which the search engine spiders will crawl your website will depend on how frequently you update fresh content on the website. It is therefore important to set a weekly or monthly content quota so that you can keep your site as dynamic as possible with fresh content, images, videos, press releases, and many more. An alternative way of keeping your content fresh is by having a blog that is regularly updated.
Keep up to date with SEO
SEO is not static. The algorithms which are used by both Google and Microsoft change from time to time as they try to deliver the most relevant and accurate results to searchers. While the basic principles of organic SEO remain the same, you need to keep up with these little tweaks in order to avoid getting penalized by the search engines.
About 1.3 million people die every year in road crashes, which account for 3,287 deaths every day, and an additional 20 to 50 million people become injured and disabled with each passing year. Road crashes are the primary reasons of death among young people aged between 15 and 29 years and the 2nd leading cause of death among people aged between 5 and 14. If you or any of your acquaintances have been hurt in any kind of vehicular accident, then it would be wise to seek the consultation of one of the best car wreck lawyers to receive the compensation you deserve.
Setting a challenge for the insurance company
The aim of the insurance companies is to reject the claims of the victim or settle for the lowest possible amounts. They often demand for settling out of court and instigate the victim’s family to do the same. And when you feel that you will be able to take control of the matters and decline their initial offers, they would pay you no better than what they calculate to have lost at trial. So when you want to settle for what is your due, you must have one of the top-notch car wreck lawyers by your side.
Navigating all variants of insurance claims
Not only that, when you are not equipped with the proper knowledge and complicacies of injury law, you will not be able to navigate the ins and outs of the claim process and insurance policies. But when you have any of the well reputed car wreck lawyers to aid you, they shall be able to pursue all the various types of insurance claims that you are entitled to receive including the lesser-known variants of policies like excess liability policies, under insurance coverage and umbrella policies.
Paying for the expenses
When you have faced an accident on the road, you are taken to the hospital for the needful treatments owing to which you may have incurred a huge expense and lost wages too. Did you know that you are liable to get it reimbursed? The skilful traumatic injury lawyers can help you manage the medical bills that still remain unpaid unless a reasonable settlement is reached. In case the bills are excessively high, they can even negotiate liens to a considerable amount so that your burden is eased during this crisis so that you can effortlessly recover from your injuries and begin another phase of life. Check out CM Trial Lawyers
Knowing the laws associated with your injuries
Sometimes it so happens that you have met with an accident that has caused nothing serious, but a few minor cuts here and there. But the reality may be that your spinal cord or brain has been harmed in some way or the other which can even lead to disability. You must go through a thorough medical checkup and consult the experienced brain injury lawyers who have all the knowledge regarding the intricate medical law so that you get the right medical attention along with the well-deserved compensation.
In case your baby has suffered any kind of injuries during birth, it is imperative for you to seek the aid of a birth injury attorney because your child may have to face long-term consequences – both physical and psychological. With the aid of an adept lawyer, you will be able to pursue justice along with the desired amount of compensation.